The Post-Pandemic Hospitality Challenge: Getting Business Strategy AND Staffing Levels Right

As a hospitality business owner, 2021 will be a year you will never forget. 

Despite the challenges of lockdown, organisations planning on returning from the pandemic stronger than ever have the perfect opportunity to showcase how good they are. 

Hospitality has remained the most affected industry in the UK, and because of this, there is a need to get it right. There will be no room for error when catering and hospitality opens up again.  

Fact: Businesses must have the best possible team in place; having an excellent team will be a ‘must do’ rather than a ‘nice to do’ activity. 

But after so long with doors closed and teams dispersed, getting your organisation service-ready might seem like an impossible task. 

The main issues hospitality and catering have to contend with are getting their business strategy AND staffing levels right. There’s no blueprint for what we are going through – businesses will need to be savvy to succeed. 

Today we look at how hospitality businesses can react to overcome these unique challenges this year. 

 

‘Best’ Year Ever for Hospitality  

We might have lost the first few months, but the public’s desire to eat out, plus the re-opening of schools and corporate businesses everywhere, means that the demand for top-quality catering this year has never been more crucial. 

For the vast majority of the public, their dining experiences in 2021, whether it’s a pub lunch with friends or a meal at a work conference, will be a momentous and symbolic occasion. 

This means one thing for hospitality and catering – preparing for customers in high numbers. Many businesses are expecting to have their busiest summer ever – planning for such a year means being able to rely on your team. 

With foreign holidays yet to be safe and secure, millions of Brits are preparing for a summer of normality at home, spending their holiday funds in UK businesses. Never before has there been such a UK-focused summer ahead of us – bookings for hotels in August have risen by 239%.  

Catering and hospitality companies have a huge task ahead of them. If you need new catering and hospitality team members this year – from a single chef to a whole team, we can help – get in touch with us here to find out more.  

 

What Post-Pandemic Service Needs to Look Like Now 

The hospitality experiences the public will have this year will be etched into their memories for a long time – no-one will forget their first meal ‘out’ after the pandemic.  

Eating out and meeting friends and family outside the home are two of the most anticipated events, and people who have missed these experiences are looking for two things.  

  • They want to be wowed by the food and service, 
  • and they also want to feel safe. 

Social distancing and Covid rules are now a part of our national psyche, and although we are turning the tide on the virus, the official guidance is that we should be cautious until it no longer poses a threat. 

Therefore hospitality organisations have a big responsibility to manage social distancing and creating a safe environment for customers. You need to be sure that you have the right number of staff and excellent, dedicated, and talented employees on your team who will deliver your company vision in a safe and compliant way to customers.  

 

Taking an ‘Eyes Wide Open’ Approach 

Every organisation will have its challenges in assembling teams, but considering the points I have raised here, there is massive scope for success in 2021. 

As I mentioned earlier – getting your business strategy and staffing levels right will be the most challenging part for business owners and managers. 

That is why here at KSB Recruitment, we are offering expert, flexible recruitment packages and services to UK hospitality businesses this year. 

Companies must not head into the summer with a blinkered approach – they need to have their eyes wide open to the challenges ahead and have contingencies in place.  

When working with KSB Recruitment for your catering and hospitality recruitments, we take on responsibility for your staffing levels. This means you can then take control of your business strategy without the added worry that you will have a last-minute staffing crisis.  

Success will come from getting the core parts of your business right – and this will need time, planning, and continually revising in our socially-distanced world. Providing the right safety measures, getting your new menus right, training staff, and getting rotas right will be almost like starting a new business, which needs your full dedication. 

When you need to dedicate your time to getting your business strategy right, we can take care of your recruitment.  

Talk to us today on 0121 314 9365 or contact us here to find out how we can provide the dedicated staff you need this year. 

 

Thanks, 

Dawn  

 

About KSB Recruitment 

We are expert recruiters in the catering and hospitality industry with over 30 years in business, placing the best candidates in their perfect roles with an obsessive attention to detail.  

KSB is proud to be a Recruitment and Employment Confederation (REC) member, accredited investors in people, and both Data Protection and Home Office Compliance registered. 

We specialise in roles in Birmingham, Staffordshire, the West Midlands, Warwickshire, Oxfordshire, Worcestershire and Northamptonshire. 

Who is Dawn Bannister

Dawn has over 30 years recruitment experience recruiting for the likes of Sainsbury’s plc, Holiday Inn, Barclaycard, ISS, Royal Mail, West Midlands Police and the NEC – to name a few. She also oversaw the company’s Investors in People accreditation in 1999 – (and held ever since) and has recently been selected to attend the prestigious programme run by Aston University’s Business Growth Programme.

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