Have you recently hired what seemed like the perfect employees for your hospitality team, only for them to disappear before their first day?
Or perhaps you’re a hospitality job seeker juggling multiple offers, unsure which one to commit to until the last moment?
Welcome to the world of “ghosting.”
Ghosting—when one party cuts off all communication without explanation—is increasingly common in today’s job market, especially within hospitality.
Recent studies highlight that hospitality is among the top sectors affected by ghosting. Many prospective employees, or even new hires, suddenly break off contact, leaving employers and recruiters scrambling to fill unexpected gaps. Why is ghosting so prevalent in hospitality, and what can be done about it?
In this article, we’ll explore the reasons behind ghosting, its impact on the industry, and practical solutions to address it.
Too Much Choice
The hospitality sector today is teeming with job opportunities. Since Brexit, the pool of non-UK applicants has significantly reduced, causing a shortage of workers and leaving many roles unfilled. This scarcity means that candidates have more leverage—and more choices—than ever.
With an abundance of positions available on job boards across the UK, candidates can afford to be selective. For some, this abundance has fostered a mindset that hospitality jobs are readily available, which may contribute to their willingness to back out or ghost a prospective employer without fear of consequence.
A Cultural Shift
Ghosting in the workplace isn’t unique to hospitality; it’s a reflection of broader societal changes. The rise of digital communication has made connections more casual and disposable, blurring the boundaries between personal and professional interactions.
The hiring process itself has also evolved. Where a job offer once felt like a major milestone, it’s now routine, especially in hospitality, where turnover is high and candidates (often young) are accustomed to frequent job changes. For many, switching jobs multiple times in a single year is no longer seen as unusual, and the formality of maintaining contact during recruitment may feel less critical.
A Two-Way Street
Ghosting impacts both employers and employees. When a candidate disappears, it creates frustration, undermining mutual respect between hiring managers and job seekers. But some argue that ghosting was initially modelled by employers, who have historically failed to follow up with unsuccessful candidates after interviews.
As job markets shift and the power dynamic tilts toward employees, workers may mirror this behaviour. A LinkedIn report suggests that employees have learned these habits from employers who only reach out with good news, leaving other candidates in the dark.
How to Combat Ghosting
If you’re a hospitality employer dealing with ghosting, it may be worth considering why candidates disappear. In a competitive market, they might have received a better offer. Clear, proactive communication with candidates can make a difference—checking in throughout the recruitment process can help maintain engagement and make candidates feel valued.
If you’re a candidate tempted to ghost, try to leave a note or a quick message. Employers appreciate honesty, and even if an offer wasn’t ideal, your feedback could help them improve their approach for future hires.
Today, many hospitality businesses are recognising the need to enhance their offerings and workplace culture to attract and retain top talent. Some are updating their compensation, work-life balance, and career development opportunities to make roles more appealing.
As hospitality recruiters, we are committed to reducing ghosting and streamlining the hiring process. By fostering open communication, we aim to benefit both employers and employees, creating a more reliable, respectful job market for everyone.
Finally
We understand the challenges of hiring in hospitality. At KSB Recruitment, we specialise in connecting businesses with top-tier hospitality staff.
If you’re looking to grow your team with skilled receptionists, bar assistants, supervisors, or chefs, contact us with your requirements today, and we’ll start the search for you.
For more information on Catering and Hospitality Employment contact KSB Recruitment.
Thanks,
Dawn Bannister.
